How Event Robot Boosted Sponsorship and Visitor Engagement at a Manchester Exhibition

When it comes to organising exhibitions, attracting attendees is only half the challenge - keeping them engaged, delivering innovation and real value to sponsors is just as important. At a Manchester exhibition, an event organiser took a step to boost engagement and sponsor value by introducing an interactive robot. The result? Higher footfall, stronger sponsor visibility, and a better overall visitor experience. Here’s how the robot transformed the event, and why event robots in the UK are quickly becoming a go-to tool for event organisers.

The Objectives

The exhibition features over 100 exhibitors, introducing new zones like InclusiTech and the Connection Hub. The event organiser’s objective is to help exhibitors stand out by finding creative ways to increase their exposure and drive more footfall to these new areas. Additionally, they also aim to deliver a fun and engaging experience for visitors while showcasing innovation throughout the event.

How Our Robot Helps

To meet those goals, our robot was there to:

• Showcase Exhibitors’ Offerings on Screen - The robot displays exhibitors’ products and services on its high-resolution screen, increasing brand awareness and catching the eye of visitors on the move.

• Broadcast Messages While Moving - As the robot cruises around the event, it broadcasts key exhibitor messages. For example, “Looking for custom mobility products? Visit stand XX to learn more.” This helps direct attendees to relevant exhibitors and boosts foot traffic.

• Guide Visitors - The robot acts as a smart guide, leading visitors from one area to another, making sure they don’t miss important zones, talks, or exhibitor stands.

• Drive Interactive Engagement - By encouraging visitors to join in on interactive activities within the new zones, the robot helps create a lively atmosphere and increases participation rates.

• Distribute Exhibitor Leaflets - Beyond digital engagement, the robot also hand out physical leaflets and free goodies to visitors.

It also served as a unique photo opportunity, with guests regularly stopping to take pictures and share them on social media, further boosting the event and sponsors exposure.

The Impact

The robot became a powerful tool for exhibitors and sponsors to capture attention in a crowded exhibition space. By displaying adverts and moving throughout the venue, it helped them to stand out and connect with attendees in a way that traditional signage simply can’t match.

Visitors were naturally drawn to the robot’s movement and interactive features, which helped guide them to key exhibitor stands, while sparking conversations and excitement. The event also saw positive social media buzz, with attendees sharing photos and tagging the robot, boosting sponsor exposure beyond the event floor. Meanwhile, several exhibitors and sposnors also expressed strong interest in hiring the robot for their upcoming events, recognising its value in engaging audiences.

Frequently Asked Questions:

Can multiple sponsors advertise on the robot?

Yes, ads rotate throughout the event.

Can we customise the robot for our event?

Yes. You can fully customise the robot’s screen content, voice messages, and even add your event branding with a physical wrap. We can tailor it to suit your theme or sponsors.

Can the robot help with event navigation?

Yes. In guide mode, the robot can lead visitors to specific stands, zones, or activities. It also makes announcements to direct people to key areas such as speaker stages, VIP lounges, or feature zones.

Is the robot suitable for all types of events

The robot works well at exhibitions, trade shows, conferences, product launches, shopping centres, and large corporate activations.

Where do you offer robot hire in the UK?

We cover all major UK cities and venues, including London, Manchester, Birmingham, Glasgow, Edinburgh, Leeds, and surrounding areas.

Bring Mars to Your Next Event

Interested in having Mars at your next event? Get in touch today to learn how Mars can make the most out of your event.