How DISCO Used an AI Event Robot in the UK to Enhance Exhibition Engagement

At the British Legal Tech Show (BLTF) 2026 in London, legal tech company DISCO deployed an AI concierge event robot to showcase its legal AI software, Cecilia AI. Instead of relying on a traditional exhibition booth, the robot engaged attendees directly across the event space, delivering interactive product demonstrations, guiding discovery, and capturing real-time leads.

This use case demonstrates how an AI-driven experiential marketing activation using an event robot can increase dwell time, spark conversations, and significantly improve product visibility, helping exhibitors and sponsors stand out on crowded show floors.

The Challenge: Standing Out in a Crowded Exhibition Environment

Exhibitions like BLTF bring together numerous legal technology providers competing for the attention of a highly targeted audience. Most exhibitors rely on static displays, printed materials, and scheduled demonstrations. While effective to a degree, these approaches often struggle to differentiate brands in busy environments.

This is where an AI-powered event robot for exhibitions provided a new approach to engagement:

Attention Capture with Dynamic Content

As attendees queued to enter the hall, they were immediately drawn to the robot. The AI concierge greeted visitors and displayed dynamic content introducing DISCO and Cecilia AI. This early-stage interaction helped the brand stand out before attendees even entered the exhibition floor.

By capturing attention early, the robot increased dwell time and sparked conversations among attendees.

Interactive Product Discovery

Once engaged, attendees were guided through an interactive discovery experience. The robot displayed suggested prompts and questions, encouraging users to explore how Cecilia AI supports legal workflows and case management.

Attendees could also access DISCO’s website directly through the robot , creating a seamless self-guided product discovery journey.

Real-Time Lead Capture

For attendees wanting to learn more, the robot provided options to capture leads directly. Users could enter their email to receive updates, reports, and insights on DISCO’s products and the legal industry.

Additionally, attendees could book demos with DISCO’s team on the spot. The event manager highlighted the robot’s effectiveness in facilitating conversations and streamlining lead generation during the event.

Drive Footfall and Visibility

Beyond engagement, the robot also functioned as a navigation assistant, guiding attendees toward DISCO’s presence. This demonstrates how, even without a booth, brands can still drive visibility and engagement at events through AI-powered robotics and interactive event technology.

How Event Robots Help Exhibitors Stand Out

Throughout BLTF 2026, the AI concierge robot delivered consistent, high-quality interactions - generating strong engagement for DISCO.

Its presence also sparked conversations among attendees and encouraged social media sharing, extending visibility beyond the exhibition floor.

Attract More Foot Traffic	A robot acts as a magnet on the event floor, drawing curiosity and increasing attendee interaction time.
Increase Brand Visibility and Recall	Dynamic content and guided interactions help ensure stronger long-term brand recall.
Generate Qualified Leads	Real-time engagement enables immediate data capture and lead qualification.
Enhance Social Media Exposure	The novelty and interactivity of robots naturally encourage attendees to take photos, share content online.
Improve Event ROI	Combining engagement, storytelling, and lead generation improves overall exhibition performance.
Strengthen Brand Perception	Position your brand as innovative, forward-thinking, and tech-driven by showcasing cutting-edge interactive technology.
Deliver Consistent Engagement	They provide consistent, high-quality interactions throughout long event hours without fatigue or performance drop-off.

Conclusion

DISCO’s deployment of an AI concierge robot demonstrates how event robots in the UK are reshaping exhibition engagement. By combining interactive technology, real-time product demonstrations, and automated lead capture, the activation transformed a traditional exhibition presence into a high-impact experiential marketing experience.

For brands and exhibitors, AI event robots in UK exhibitions and trade shows are no longer a novelty - they are a proven way to drive engagement, conversations, and measurable outcomes.

About NEOS Robotics

This AI concierge robot experience was delivered by NEOS Robotics, a UK-based provider of event robot hire and experiential marketing solutions.

NEOS Robotics designs and deploys interactive robotic experiences for exhibitions, trade shows, and corporate events, helping brands increase engagement, visibility, and lead generation. 

Each deployment is tailored to the event environment. We work with exhibitors, brands, and event organisers from planning through to on-site delivery, ensuring each activation is fully aligned with campaign goals and the attendee journey. 

Interested in how our robots could support your event? Fill in the form and let’s discuss how we can help you.